👋 Hey there, I'm Mark Wormgoor

Let's Place Tech Leadership at every Boardroom Table

My hunch is someone mentioned my name to you, or you came across one of my videos, quotes or articles online. Whatever brought you here, I’m really glad it did.

As AI and tech rapidly evolve, businesses that prioritize strategic tech leadership at the executive level will drive exceptional growth and impact.

My mission is to place tech leadership at every boardroom table. By making technology and AI integral to strategic decision-making, we create lasting impact for business leaders, their teams, and their customers alike.

Two Ways I Can Help

Use Technology to boost Revenue with Tairi. Advanced technology and AI hold incredible potential - for your business. Let's use that tech to position your business as a market leader.
We will bring advanced technology and AI to your business strategy – through tech strategy, leadership support and deep tech implementation.

Accelerate your career, growth and success. Our coaching program empowers Tech Leaders to become Mavericks. Lead with clarity, take bold actions, inspire your team, pursue your goals with passion, exude confidence, challenge norms and persevere through challenges.

About Me

👋 Hi, my name is Mark Wormgoor. I’m a tech strategist and executive coach.

Over the past 30 years, I've consulted for industry leaders, led large global IT teams, and coached high-profile tech executives. Throughout my career, I've enjoyed working with renowned organizations including: Lipton, CRH, Jacobs Douwe Egberts, Accenture, Shell, ING, ABN Amro, Van Lanschot, and KLM Air France.

Today, I run Tairi. We provide tech strategy, software development services and executive coaching to tech leaders.

Throughout my career, I've seen and worked for too many companies where IT is a supporting function. As AI and tech rapidly evolve, businesses that prioritize strategic tech leadership at the executive level will drive exceptional growth and impact.

My mission is clear: place tech leadership at every boardroom table. By making technology and AI integral to strategic decision-making, we create lasting impact for business leaders, their teams, and their customers alike.

Recent Appearances