👋 Hey, I'm Mark Wormgoor

I bridge Advanced Tech and AI – with Business Strategy

My hunch is someone mentioned my name to you, or you came across one of my videos, quotes or articles online. Whatever brought you here, I’m really glad it did.

As AI and tech radpidly evolve, businesses that boldly integrate these into their core will drive revenue growth and impact.

My mission is to bridge advanced technology and AI with business strategy – to empower people: business owners, their teams and their customers alike.

Two Ways I Can Help

Use Technology to boost Revenue with Tairi. Advanced technology and AI hold incredible potential - for your business. Let's use that tech to position your business as a market leader.
We will bring advanced technology and AI to your business strategy – through tech strategy, leadership support and deep tech implementation.

Accelerate your career, growth and success. Our coaching program empowers Tech Leaders to become Mavericks. Lead with clarity, take bold actions, inspire your team, pursue your goals with passion, exude confidence, challenge norms and persevere through challenges.

About Me

👋 Hi, my name is Mark Wormgoor. I’m a tech strategist and executive coach.

Over the past 30 years, I’ve worked in IT consulting, lead large global IT teams, and coached high-profile IT leaders. Throughout my career, I've enjoyed working with renowned organizations including: Lipton | CRH | Jacobs Douwe Egberts | Accenture | Shell | ING | ABN Amro | Van Lanschot | KLM Air France | and many more.

Today, I run Tairi. We provide tech strategy, software development services and executive coaching to tech leaders.

As AI and tech radpidly evolve, businesses that boldly integrate these into their core will drive revenue growth and impact. Those who don’t will be left behind.

My mission is clear: to bridge advanced technology and AI with business strategy – to empower people: business leaders, their teams and their customers alike to unlock the full potential of technology. By aligning cutting edge, innovative tech solutions with strategic business goals, together we can create incredible opportunities.